To: Brita Cloghesy-Devereux
From: Your name and student number
Re: Cultivating the Customer Connection: A Framework for Understanding Customer Relationships by James G. Barnes.
Cultivating Customer Connection
Executive Summary
Building a genuine relationship with customers is one of the leading factors that determine a business’ success. To build a real relationship with its clients, an organization must have insight into their needs and personality. Noteworthy, this strategy also increases the length of time that each client stays with them. Additionally, satisfied buyers make more purchases from the firm, recommend it to their friends and family, and purchase more items at their full prices. Accordingly, a strong customer relationship can help a company be assured of its continued operation in the long run.
Analysis of the “5 E’s of Customer Relationship
A business must have insight into the customer environment, expectations, and emotions for it to cultivate customer connection. It must also provide the buyer with quality customer experience and engagement. The most important attribute is customer…………………..
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