Article Response
Student’s Name
Institution Affiliation
Article Response
The Price is Right: What Advertising Does to TV by Nussbaum E. (2015)
The article The Price is Right: What Advertising Does to TV by Nussbaum (2015), shows the changing dynamics and shift of power in the television industry. The industry, which was once controlled and influenced by powerful media owners is now at the mercy of commercial promoters and rival information and communication systems. In fact, television company owners currently do not have a significant say on how this industry operates.
Initially, the television shows used to have a lot of direct advertisements that used to appear in between the show. Generally, these advertisements had a clear and elaborate advertisement break of about 6 minutes per hour. Currently, advertisements usually run for about  fifteen minutes. Further, various businesses promote these shows by funding their production. In turn, these shows integrate the organization products in their scenes. For instance, if a promoter is a designer clothes company, the actors may be required to wear the promoters cloths. As a result, the entire company indirectly markets this business, a scenario known as product integration. As a consequence, television companies do not have the control on how advertisements will be aired. In fact, the entire show is simply a marketing campaign.
Further, the existence of various media systems such as smart phones, cable television, the internet, and DVDs has watered the manner in which contemporary television companies earn their income. While these company’s used to have control on the shows that will be aired, currently, shows that fail to get a chance in these companies use alternative forms of media such as the internet. In turn, this has brought a lot of competition in this industry which has led to a decline in advertisement incomes by these firms. Although television companies may try to argue that promoters are underpaying for their services, the use of product integration, the existence of alternative mediums of promoting their content, as well as the promotion of their products using media personalities and journalists makes these prices be the fairest deal.
Given that these technological changes are always moving to concur old barriers that were in the market, film producers should now be aware of this facts. In order to cope with this challenge, they must find other sources of income. Moreover, they must also cut down their operation costs so as to survive in the current competitive market.
The Downside of Measuring the Social Impact of Documentary Films by Fields, A. (2014)
One of the most intriguing and thought-provoking article I have ever read is Fields (2014) article The Downside of Measuring the Social Impact of Documentary Films. This article introduces an interesting argument on how social change films can be rated and used to address various social issues in the world. Social change films are movies and documentaries that show various social issues such as deforestation, human trafficking, slavery, poverty, and criminal gangs, and arouse individuals to undertake constructive actions to stop these vices.
According to Field, these films arouse positive emotions among individuals, which make them take up constructive social actions. However, since the levels and extent to which these films arouse these actions differ, there is a need to develop a rating system that could be used in these films. Specifically, these scores will enable sponsors to understand the films that they should fund and promote.
People may be emotionally attached to films on famine and death of animals and less attached to those on economic issues. In addition, some films such as those on new inventions, research, and industry may not attract a lot of emotion. On the contrary, these films may have significant social impact. For example, research and development of proper economic policies may eliminate poverty, starvation, and improve the quality of life of individuals in a country. On the contrary, donations of food and clothing to the poor cannot have such a significant and long-term impact on the welfare of individuals. Worse still, in a quest to earn income filmmakers may invest in didactic films. Putting all factors into considerations, the use of films and documentaries can significantly influence social change, especially if the movie are properly scripted. A balanced scorecard may be used to rate these films.
Why Documentaries Matter by Fraser N. (2011)
While the television industry has been experiencing a few financial shocks, documentaries are still profitable. However, this has come at a cost since most of them are accused of being fictional and misrepresenting actual events. Although this argument may appear reasonable, which is even emphasized by the definition of documentaries as a factual recollection of past events, the visualization of these events contradicts these meaning. Markedly, it is impossible to view and film historical facts without acting them. Moreover, most filmmakers who watch these films understand this fact.
With this in mind, documentaries are important in enabling people to remember past events, cultures, and sceneries. However, these actions must be represented in their near actual manner. In light of this, the filmmakers should not exaggerate events in order to attract viewers. Further, the use of music, graphics, and image alterations should be minimal. The minimal modification of scenes should just be to the levels needed to make individuals connect with the past events. Otherwise, excessive manipulation of documentaries may make them loose the aspect of realism that they demonstrate.