The message topic is AVAAZ and Poverty Reduction that focuses on highlighting the need for fighting the global poverty, which is one of the main problems facing the modern world. AVAAZ is a civil organization that focuses on providing the real solutions to the main problems facing people in the world, for example, social injustices and environmental issues. Through its effort to deal with major challenges facing the world today, AVAAZ has the power to deal with global poverty, which is facing many people in the modern world. AVAAZ understands that global poverty is caused by growth in inequality is wealth and income distribution. Poverty is a major issue that exceeds beyond economic, al and social differences. Poverty is manifested through some social problems, which include poor health care system, lack of clean water, and hunger and malnutrition. AVAAZ also understands that coming up with strategies of eradicating poverty requires more than societal and political goodwill. Dealing with poverty involves the employment of practical solutions like provision of quality education and sufficient resources so as to empower people in the communities. The main reason of AVAAZ to eradicate poverty relates to addressing the social injustices, which have contributed in the enlargement of the gap between the rich and the poor.
By eradicating poverty, AVAAZ intends to address the issue of poor state support and mismanagement of the available resources in developing world. The main reason for focusing on poverty reduction in developing countries relate to the fact that it has led to the emergence of many social evils, which include prostitution, increased rate of crime, and high rural-urban migration causing the development of slums. Thus, it is believed that by eradicating poverty, AVAAZ can reduce and eliminate these social evils in developing nations.  AVAAZ has focused on undertaking research relating to the inadequate basic income, its application, and the impacts on the economy. The research is based on assumption that being poor is the choice of the individuals, which means that increasing income generating opportunities can contribute in eradicating poverty in the community.
The survey was conducted through the use of the questionnaire, which was used to collect the required data from the participants. The questionnaires were structured in a way that would help in collecting data relating to basic information like gender, family status, and education level. The questionnaires were also structured to collect data relating to the personal software and hardware, individual views concerning global problems, and the use of the social media.
Demographics of Audience
            The target group in the research involved 71.4 percent males and 28.6 percent females.  The family status of the target group in the research included 61.9 single families and 38.1 married families. The research involves more people with average perceived level of well-being, which accounted for 70 percent, and 30 percent of people with above average perceived level of well-being. The target group involved the majority of current students who accounted for 81 percent of the total participants. There was 9.5 percent of participants with Ph.D., 4.8 percent completed high education, and 4.8 percent of the participants in the research were post-graduate students or pursuing a second degree.
Knowledge/Skill Level of Audience Relating To Topic
            The data collected from the study indicates that the target group lacks sufficient information relating to the topic. The data indicates that majority of the participants in the study were not aware of the global problems facing people in today’s world. The collected data also indicate that the target group is not willing to contribute to finding a solution to the global problems. When asked whether if they had a chance, they would contribute to the support in finding a solution to global problems, 19 percent said yes, 4.8 percent said not at all, 4.8 percent said they could risk their lives or property, and 71.4 percent said that it depends on what they are required to do.
Personal Views of Audience
The data also shows that the target group is not concerned about the main global problems, which include poverty, natural disaster, global warming, homelessness, scarcity of resources, drug trafficking, and crime. According to the collected data, the largest proportion of 45 percent of the target group was concerned a little about the global problems. The data also shows that 25 percent were absolute not concerned, 20 percent substantially concerned, and 10 percent strongly concerned about contemporary global problems. The data relating to the position of the target group concerning voluntary financial contribution to support for assistance in global problems solution indicated that most of the participants in the study are positive about contributing toward finding a solution to global problems. The data indicates that 47.6 percent are positive if they would have to pay regularly or the sum has no effect on their wellbeing. The data indicates that the 42.9 percent of the target group were positive if I they are sure in the intended use of funds, and 9.5 percent of the participants always positive and they are ready to spend much on the Earth and human wellbeing.
Viewing Environment
            To collect the data relating to viewing environment, a set of questions relating to social media, the source of global news and sources of information were presented to the target group. When asked whether they monitor the global situation by following the crucial world news, 33.3 percent of the target group said yes, 52.4 percent said sporadically, and 14.3 percent indicated that they never keep up with crucial world news. About the main source of information about new occurrence and events in the world, five percent indicated that they use the newsletter, five percent use newspaper, nine percent use the social media, and one percent use the internet. About whether they have an account of the popular social media networks, including Facebook, Twitter, and Google, 52.4 percent of the target group indicated that they have an account, and 47.6 percent of the target group indicated that they are an active user of the social media. This means that the largest proportion of the target group access information from social media networks. The appropriate delivery method for multimedia message is video in YouTube because it involve wide range of video clips and films relating to global world problems. The data also indicates that 92.5 percent of the target group stream video through YouTube.
Hardware/Software Platform Available
The data indicates that the target group has access to various devices with hardware and software. When asked about the personal computing platform they use most of the time, 57.1 percent indicate that they used a laptop while 42.9 percent of the target group used a smartphone. Regarding the operating system they use, 66.7 percent of the target group use Windows while 33.3 percent of the target group uses Mac OS X.
Other Relevant Information
            The other relevant information in the survey indicates that the largest proportion of the target group, 90.5 percent, did not know about the international civil organization AVAAZ. This means that there is need to educate the target grout about AVAAZ so as they can support the initiative undertaken by this organization to eradicate poverty. The other relevant information indicates that a significant number of individuals in the target group would want to participate in poverty mitigation programs advertised in social media like Facebook.
Description of all Major Populations
            The group of individuals which the message can be developed can include social workers because they understand the social problems, for example, poverty and numerous social ills facing developing world. It is important to involve individuals with access to information in the survey because they understand current global problems affecting people. People with access to information would help in offering data, which would be useful in finding solutions top those problems. There is also the need to include fairly educated individuals, particularly the graduate.
            About the result obtained from this survey, this product is appropriate for the target population because it would help in dealing with global problems like poverty in developing. The result from thus study helps the audience understand the need to address the global challenges. This understanding is important in increasing their collaboration with the international civil organization like AVAAZ. Additionally, there is a need for the members of the community to collect information regarding global occurrences so as they can come up with ways of offering solution to major global problems.