BMW i3 Marketing Analysis Research Report
Executive Summary
The report was commissioned to determine and evaluate the current and prospective market of the BMW i3 and how to increase the sales of the product globally. The company has deployed various marketing strategies to sell the products to the public. They use the different tagline that adheres to the BMW company mission and goals, “world’s leading provider of premium products and premium services for individual mobility.” BMW requires its consumers to understand that the company’s product are always safe for use. To achieve this goal, the company is always focused on ensuring its products meet the in regards the global safety standards. The exquisite materials used in BMWi3 ensure that it is sold as a luxurious vehicle that is both safe and beautiful to drive.
Marketing Mix
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