Programme: MSCAF  
Module: Business Analysis and Consultancy  
Study Mode: Full time X   Part-time        
Assignment Title:  Group Presentation on a proprosed stategy for the future of ‘Old’ Dundrum shopping centre for Hammerson Group Management  
Word count: 50 min presentation   Weighting 100%  

Submit assignment to: Presentation In Class – see below  
Assignment Brief:
During our classes together you will work with your team to apply some of the key concepts we look at in class to various sectors and industries, that you team will be allotted each week for the purpose of class. During class we will look at 8 topics:

  1. Introduction to strategy
  2. The environment
  3. The strategic position
  4. Corporate stategy and diversification
  1. Role and function of management
  2. Tax incentives
  3. Budgeting and ratio analysis
  4. Excel and powerpoint

For your assignment, your group will make a group presentation outlining your recommendations for a strategy for ‘old’ Dundrum shopping centre site. Imagine you are presenting not only to the owners of ‘Old Dundrum’ but also to a representative group of all the stakeholders.  I want your recommendations based on learning from class, group discussion and analysis, academic research and research on a range of similar industry players. Presentations should be be via Powerpoint, (please avoid Prezzi which consistently causes difficulties). All team members must participate and should all be familiar with all parts of the presentation.  I will ask questions of all team members during the presentation. Aim for a 50 minute presentation including 15 minutes question and answer.
Please provide me with a printed copy of the slides at the presentation to which you have attached your stakeholder analysis described above and a copy of the assignment submission sheet signed by all team members and email me a pdf copy of the slides used. Your print out copy should be no more than two slides per page. Please include photos and names of your team members in the first slide. All research must be properly referenced in your presentation (both on the slide where it is used and in a ref list at the end) and there should be a greater focus on academic research than on internet sources. I reserve the right to mark individuals separately if it is clear that someone has not put work into the presentation.

Marking Scheme:

  Assessment Criteria: % of Marks Allocated
1 Clear and comprehensive identification and analysis of a recommended strategy including a consideration of any available tax breaks and also of the necessary funding both long term and working capital. 45%
2 Application of current thinking and research to issues 5%
3 Presentation quality  10%
4 Q & A (individually marked) 10%
5 Evidence of additional research beyond what was covered in classes (may be individually marked) 15%
6 Attendance and participation (individually marked) 15%

Marking criteria rubric is overleaf

Learning Outcomes Addressed in this Assignment:
(i)Advise on strategic business decisions, cognisant of the external environment and internal resources affecting the organisation, and identify feasible options.
(ii) Integrate knowledge, experience and skills across all technical areas to analyse current commercial issues and evaluate alternative solutions in compliance with regulatory requirements.
(iii) Select and apply appropriate information technologies and data analytics to analyse and identify strategic opportunities and implement strategic options.
(iv) Demonstrate leadership and interpersonal skills to build teamwork and to ensure that proposals are accepted and resources leveraged to implement projects.
(v) Interpret and communicate technically advanced material in writing to specialist and non-specialist peers.
Additional Information:
I will be responsible for submiting via the turnitin link for each team member.
Marking Criteria

  45% 5% 10% 10% 15% 15%
Scale 7 Excellent strategy and consideration of tax incentives and funding issues providing total clarity to the viewer Inspirational application of theory to the issues that really draws the viewer into the topic, excellent examples. Excellent clear structure, excellent clear visual aids, makes the subject matter easily comprehensible, fully and properly referenced.  Excellent team organisation with everyone playing their part and keeping to time Excellent ability to answer questions and discuss issues Demonstrates excellent additional research pertinent to the assignment and well linked to the subject Present at all workshops and actively participating
Scale 6 Good strategy and consideration of tax incentives and funding issues showing evidence of good understanding Good application of current thinking to the issues with good examples Good clear structure and visual aids- understandable without difficulty, good referencing.  Good team organisation with all playing part and good timekeeping Very good ability to answer questions and discuss issues Demonstrates good additional research pertinent to the topic Present at all workshop, good participation
Scale 5 Clear strategy and consideration of tax incentives and funding issues that may not be as comprehensive as desired Application of current thinking to issue, some examples Clear structure, clear visual aids, mostly good referencing. Mostly good team organisation and timekeeping Good ability to answer questions and discuss issues Demonstrates additional research Present at all workshops, participation lacking
Scale 4 Strategy and consideration of tax incentives and funding issues that is lacking somewhat in clarity Some application of current thinking to issue Structure or clarity lacking in parts, referencing lacking. Some disorganisation of team Mostly good ability to answer questions and discuss issues Some evidence of additional research Minimal absence from workshops
Scale 3 Summary analysis Lack of application of current thinking Structure lacking, clarity lacking, referencing lacking, team disorganized Some lack of ability to answer questions and discuss issues Evidence of additional research but which may not be linked into topic Absent for up to half a day from workshops
Scale 2 Shows a lack of understanding of issues No application of current thinking relevant to issue Poor structure or clarity of visual aids causing viewer to misunderstand, lack of referencing, lack of team organisation and timekeeping Mostly Unable to answer questions and discuss issues Lack of evidence of additional research beyond what was covered in class Absent for 25% of workshops
  Scale1 No evidence of understanding of issues No application of current thinking at all Lacking any clear structure, chaotic organisation Unable to answer questions and discuss issues No evidence at all of any additional research Absent for 50% of workshops