Read the Case Study  on Mayo Clinic. Answer two questions in the end of the case.
Instructions for Case Study “Mayo clinic”.
In your introduction and conclusion reflect relevant theoretical concepts (write about the role and importance of Marketing research). Please note that this case is NOT about a company’s promotional strategy and  advertising but what market information the company need for developing the clinic strategy.
The task is to demonstrate your knowledge about market research methods ( how many of them do you know, which ones could be applied to the case Mayo clinic, how to find necessary information for developing the clinic strategy, what sources of data would you suggest?) and apply this knowledge about specific research methods to this particular case (what kind of information should be gathered for Mayo clinicand how to gather it, what is primary and secondary data and their possible sources for the clinic?).
If, for example, you think that secondary data is appropriate for this case, how would you approach the process of gathering the data?
Or do you think interviews are useful for this type of research? Who would you interview and why? What kinds of interview do you know and would apply to the case?
Would you use Quantitative research? What about Qualitative research? WHY?
1. you are expected to demonstrate your knowledge about different market research methods using Mayo clinic as an example (different types of market research, including primary research, secondary research, qualitative research and quantitative research). Do not write about Mayo clinic, but write about marketing research that should be conducted to find necessary information for developing the clinic strategy.
2. Because it is a course in International marketing, you should discuss in your paper how research results and methods should be adapted and modified for local use.
Check the course schedule see the due date for this assignment.
Guidelines: Use fonts 11-12 (times new roman, arial), spacing 1.5 – 2,  write 4-5 pages. Your list of references should include no less than 4 – 5 sources other than the textbook ( about the relevant theoretical concepts).  Substantiate your conclusions using facts and data. Make it clear when you are using facts, data and other information from the textbook (or other sources). For referencing, use APA style. When using tables and graphs, provide your comments. Don’t forget to proofread before submitting.
Case Study: A typical case study is a written narrative of some real life event, situation, or experience centered in a problem or issue faced by a person, group of persons, organization, community, or even an entire society. Case studies actively engage students in the learning process as they analyze cases and develop solutions to the problems posed in cases. Case studies are used in a wide variety of disciplines. While their usage is most prominent in business schools, they are also used in teacher education, faculty development, social work, political science, economics, public administration, medicine, nursing, and engineering programs. Because case studies are written in such a way that they are incomplete, there is always some uncertainty about what happened and why. As a result, cases are open to multiple interpretations, allowing students to use acquired concepts and frameworks to “fill in the blanks” so to speak. Case studies, therefore, provide an excellent vehicle for illustrating conceptual issues, refining knowledge, and developing skills by using them to “read” the case. Most importantly, case studies help students learn how to relate knowledge to action as they see how different “readings” of a case entail different solutions to the problems posed in that case. Case studies can, therefore, empower students by giving them the ability to deal with problems which they could face, not in a naive fashion, but in a more informed manner. The central purpose of preparing cases is to improve your ability to identify and isolate major problems and to offer practical solutions for an organization in a particular situation. Put another way, the purpose is to improve the analyst’s skill in offering penetrating insights into marketing problems.
Evaluation: Normally, it will take me 1-2 weeks to grade your work. I will be using the following rubric: 1) timeliness – 1 point; 2) format and style – 1 point; 3) additional sources – 2 points; 4) theoretical concepts used (you have to demonstrate that you have gained new knowledge from the textbook; citing relevant pages is compulsory) – 2 points; 5) logical, coherent answers reflecting your understanding – 4 points. Maximal amount of points – 10 .