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Constructing Effective Business Messages
Introduction
In order to be understood, listened to and be respected in a business environment, it is important to construct effective marketing messages. To (or “intending to”) be useful in communication, there are many facets to be considered. This paper will look at the different aspects involved in having the effective business message by using a hypothetical company’s product line. The product is pitched to investors and prospective clients.
The Product
The product is pillow; twin nursing pillows. They relieve neck as well as back pains. They are majorly used for bottle feeding or breastfeeding mothers. Pregnant women can also use them as support pillows. These pads can also be used whenever babies are not being fed. They help the children by doubling as support as well as longer (DiSanza & Legge, 2016). When children are relaxing, kids can be laid down on their tummy or their back. The mothers can nurse their twins by placing the middle legs of the pillows behind their backs, wrapping the two ends around as well as buckling them in front. These middle legs offer a firmer back support. They can also adjust the buckle whenever required.
The backs can rest on couches or beds for support. The sides of the pillows have firmer, larger, and slanted surfaces areas that are used to nurse the twins. These nursing pillows designs provide the necessary support so as to nurse mothers. They also aid in alleviating the back pains and neck pains that can be as a result of strenuous nursing.  When bottle feeding twin using the pillows, mothers can put it directly in front of them on flat surfaces or wrap the pillows around them and then bottle feed the babies. These pads can also be used as buckles. The mothers may pull the sides together and fasten the buckles so as to make the holes smaller for the tinier babies when the pillows are lying flat. The pillows have standard removable covers thus making them easier to wash and memory foams. Memory foams to do not lose shape quickly and are very familiar for comfort. They can be used as travel bags as well as optional decorative cover. Waterproof pillows are also available. Also, there will be a lot of gift bags as well as a multitude of related products that can be purchased independently (Fielding & Du, 2014). The gift bags can either be designed to consist of washable, design covers or vivid solid color; pillowcases can also be embroidered with names, feel books and baby touch, as well as spit up towels that are embroidered.
Why it is Worthwhile
To mothers and expectant women who are deprived of sleep and are uncomfortable, these pillows are worth. They provide comfort and makes baby care easy for the parents as well as wild women. These pads allow solutions to make feeding babies easier, relieve strains and pains. They also offer additional uses to substantiate the purchase as a value. The mothers can nurse their twins by placing the middle legs of the pillows behind their backs, wrapping the two ends around as well as buckling them in front. These middle legs offer a firmer back support. They can also adjust the buckle whenever required. In providing maximum support, the backs can rest on couches or beds.
The sides of the pillows have firmer, larger, and slanted surfaces areas that are used to nurse the twins. These nursing pillows designs provide the essential support so as to nurse mothers. They also aid in alleviating the back pains and neck pains that can be as a result of strenuous nursing.  When bottle feeding twin using the pillows, mothers can put it directly in front of them on flat surfaces or wrap the pillows around them and then bottle feed the babies. These pads can also be used as buckles (Cardon, 2014). The mothers may pull the sides together and fasten the buckles so as to make the holes smaller for the tinier babies when the pillows are lying flat. Because of their unique designs, babies can be cradled on their backs or propped up on their tummies. These twin nursing pillows can also double up as loungers in front of televisions as the babies grow up.
The Audience Profile
These nursing pads are mostly designed to attract mothers and adults who have difficulty in nursing and feeding twins. The adults can nurse their twins by placing the middle legs of the pillows behind their backs, wrapping the two ends around as well as buckling them in front. These middle legs offer a firmer back support. They can also adjust the buckle whenever required. They assist mothers to steadily position as well as support the twins near each other while holding two bottles (Samovar, Porter & McDaniel, 2009). The babies can easily feed at the same time. These nursing pillows can also be used to supervise one child while changing them, burping or comforting the children. These pillows aid digestion because they have a slight inclination. They were particularly useful for babies with colic and reflux.
To support the kids to a regular position, the feet of the pillows insert have depths of about ten centimeters. Depending on the length of the baby; these nursing pads are majorly recommended from birth to about six months. The nursing pillows are easy to clean and durable because they are available in white faux leather and other myriads of designs. For ease of cleaning, nappy of clothes and muslins wraps may also be placed under the babies. After that, these pillows can be wiped down by using baby wipes, microfiber clothes or damp sponges. These pads will help mothers and adults, in general, to supervise and monitor their kids.
Establishing Credibility
To make sure that the audience supports, buys and markets the nursing pillows. We will not strain just to sell any products. The products that we will sell will be based on quality, consistency, and value. In order to ensure that we maintain and attract new customers, our products will be authentic and unique in their way. To demonstrate the quality of the nursing pillows, we will present them to the customers as fermiums and samples (Samovar, Porter & McDaniel, 2009). If the customers like what we are offering for free, they will be willing to buy the enhanced version of the nursing pillows.
Appropriate Channel
We will create a credible website. The website will act as an online handshake. Because most people are online, we will target the mothers and adults who have babies and use the internet to shop and read. In the website, there will be contacts, associations, and partners as well as third party certifications (Eadie, 2011). We will also improve our social media network and coverage. Also, we will also try to fit into the schedule of the customers by selling our products near the maternity hospitals and malls, mostly during the weekends.
Conclusion
These twin nursing pillows assist mothers to steadily position as well as support the twins near each other while holding two bottles. The babies can easily feed at the same time. These nursing pillows can also be used to supervise one child while changing them, burping or comforting the kids. These pillows aid digestion because they have a slight inclination. They are especially effective for babies with colic and reflux. To support the children to a regular position, the feet of the pillows insert have depths of about ten centimeters. Depending on the length of the baby; these nursing pads are majorly recommended from birth to about six months. The nursing pillows are easy to clean and durable because they are available in white faux leather and other myriads of designs. For ease of cleaning, nappy of clothes and muslins wraps may also be placed under the babies. After that, these pillows can be wiped down by using baby wipes, microfiber clothes or damp sponges. The nursing pads will apparently make it easy to feed and supervise children.
 
 
 
 
 
 
 
 
 
 
References
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Cardon, P. W. (2014). Business communication: Developing leaders for a networked world. New York: McGraw-Hill Irwin.
DiSanza, J. R., & Legge, N. J. (2016). Business and professional communication: Plans, processes, and performance. Pearson.
Eadie, W. F. (2011). 21st century communication: A reference handbook. Los Angeles [Calif.: Sage.
Fielding, M. L., & Du, P.-C. F. (2014). Effective business communication in organizations: Preparing messages that communicate. Lansdowne, Cape Town: Juta Academic
Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2009). Intercultural communication: A reader. South Melbourne, Australia: Wadsworth Cengage Learning.
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