Scenario: A business group from another country has offered to purchase a franchise of Sandwich Blitz. Dalman and Lei are very interested and quite excited for this opportunity for their business to enter the competitive international marketplace. A meeting has been arranged between Dalman, Lei, and three representatives from the business group to discuss the details of the proposed franchise. Dalman and Lei have agreed to travel to the business group’s country for the meeting. They realize that this is a very important meeting because it involves networking with key individuals who will heavily influence the outcome of this attempt to expand the business. They also realize that the values and norms in the other country could possibly be very different from their own.
For the purposes of this Discussion, choose a country other than your own and conduct an online search to learn about the cultural norms, business and meeting practices, and values in the country that you select. (Cite your outside sources.)
Prior to the meeting, what are some things that Dalman and Lei need to know about the other country and the business group so that they can establish and maintain a good rapport and make the best of this opportunity to expand Sandwich Blitz into the international marketplace? Include information about greeting rituals and nonverbal behavior as they apply to the protocol for Dalman and Lei’s meeting with the group.
- Pricing Strategies
Pricing―One of the 4 P’s
Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion on the pricing component of the marketing mix:
Step 1: Choose a current events article on pricing from the KU Online Library or from:
Learn the 4 P’s©: http://www.learnthe4ps.com/category/price/
Step 2: Cover the following topics in your Discussion answer in essay format:
Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
Identify two pricing concepts that you learned from reading this article.
From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
How might this information on pricing affect you personally?