Goal – Setting Framework for Los Angeles Tribune
Student’s Name
Institution Affiliation
 
 
 
 
 
 
 
 
 
 
 
 
Goal – Setting Framework for Los Angeles Tribune
Issue 1: The Distribution Cost Is Rising
Distribution costs can affect the company profits. However, the situation of the company can be turned out with proper strategies. The following discussion discusses how the company will help solve issues related to the rising distribution costs.
Goal. Reduce the costs of distribution by 10% every quarter starting June 2017.
Strategies. The aim of strategies is to set an action plan that will help achieve the desired policy or actions above. In this case, the following are some of the strategies that the company can use to ensure that the rising costs of distribution are reduced as much as possible as indicated in the goals.
Improving customer service
Considering that the magazine industry is characterized by strong competition, the Los Angeles Tribune should ensure that its customers are given exactly what they require rather than delivering news that the company needs to hear (London & Mone, 2012). The requirements of the customers, including their particular tests and preferences, should be modeled into the company’s supply chain. At the same time, the company should not add unnecessary costs on things that customer have no interests.
Improve the strategies of the supply chain
Achieving the above goal requires that the company key objectives are centered towards facilitating the strategy which is used towards driving the tactics. This involves having a clear understanding of the needs of the customers. In this case, a proper definition of the supply chain should be embraced which can then be used in achieving the objectives of the business (Nasir, 2015).
Outsourcing
Another strategy would be outsourcing some of the company distribution programs. The process is targeted at ensuring a healthy business relationship where each party will benefit.
Issue 2: Circulation revenue is down
Revenues are a critical part of the company proceeds. The company is likely to collapse without proper or sufficient sales. In this case, in an attempt to curb the decreasing circulation revenues, the following is a set-out goal and strategies that would help facilitate revenue improvement.
Goal. Increase circulation revenues by 40% every quarter starting June 2017.
Strategies. The following are strategies that can be employed to ensure that the company circulation revenues are improved based on the proposed goals.
Embracing a targeted marketing
The strategy involves ensuring that different customer groups profits uniquely from reading the content of the Los Angeles Tribune magazine. The company distributors will ensure that they upheld direct communication to the buyers as a way of reminding or informing them appropriately with regard to critical and beneficial details that the magazine presents (Nasir, 2015). The aim is to increase interest and bring more customers to make purchases.
Redesigning the product
In an attempt to ensure that customer needs are met, there is need to redesign the product and help boost its value proposition. This will include changing some details of the paper to a booklet and providing an e-magazine to cover a wide range of consumers.
Developing new products
The products offered by the company will not only entail news but also informative content about health, sports, and lifestyle to ensure that the product is well appreciated and remains competitive on the market.
Creating new channels
The current market condition and the existing situation of the company require the need to develop distributors that can reach non-tradition markets (London & Mone, 2012). This is achievable through the creation of new channels of distribution that includes e-commerce programs such as creating the company website where customers can access the magazine and advertisers register (Nasir, 2015). In this way, it is possible to increase market share and reduce the costs that consumers go through when purchasing the company magazine.
Issue 3: The Current Number of Employees Cannot Continue To Be Supported If Revenues Continue To Shrink
Employees are key to ensuring the success of the company. Their skills and competitiveness are mandatory to ensure that the company succeeds. In this way, to ensure that the company supports a competitive number of employees, the following goals and strategies will be embraced.
Goal. Sustain a competitive team of employees that can help improve the company objectives.
Strategies. The strategies necessary to manage a competitive team for the company include the following;
Proper calculation of operational costs
Operational costs determine the resulting profitability of the company. To ensure that there is a limited loss or misuse of funds, the firm will put in place appropriate measures to help calculate costs to place them at the most minimal level and increase profitability. Common costs, in this case, include material costs, labor costs and overhead costs (Nasir, 2015). The aim is to cap these costs at a competitive level.
Embracing a different pricing system for employees
Employees will be categorized into different classes. There will be part-time and permanent ones who will have different wages depending on their services. Embracing a part-time system will help the company avoid unnecessary expenditures especially when the market is low (London & Mone, 2012). At the same time, the system is critical in ensuring that there are sufficient revenues to support the staffs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
References
London, M., & Mone, E. (2012). Leadership for today and the future. (2nd. Ed.). [Electronic version]. Retrieved from https://content.ashford.edu/
Nasir, S. (2015). Customer relationship management strategies in the digital era. Hersey, PA: Business Science Reference, an imprint IGI Global.
 
 
 
 
 
 
 
 
 
 
 
 
Student’s Name
Institution Affiliation
 
 
 
 
 
 
 
 
 
 
 
 
Goal – Setting Framework for Los Angeles Tribune
Issue 1: The Distribution Cost Is Rising
Distribution costs can affect the company profits. However, the situation of the company can be turned out with proper strategies. The following discussion discusses how the company will help solve issues related to the rising distribution costs.
Goal. Reduce the costs of distribution by 10% every quarter starting June 2017.
Strategies. The aim of strategies is to set an action plan that will help achieve the desired policy or actions above. In this case, the following are some of the strategies that the company can use to ensure that the rising costs of distribution are reduced as much as possible as indicated in the goals.
Improving customer service
Considering that the magazine industry is characterized by strong competition, the Los Angeles Tribune should ensure that its customers are given exactly what they require rather than delivering news that the company needs to hear (London & Mone, 2012). The requirements of the customers, including their particular tests and preferences, should be modeled into the company’s supply chain. At the same time, the company should not add unnecessary costs on things that customer have no interests.
Improve the strategies of the supply chain
Achieving the above goal requires that the company key objectives are centered towards facilitating the strategy which is used towards driving the tactics. This involves having a clear understanding of the needs of the customers. In this case, a proper definition of the supply chain should be embraced which can then be used in achieving the objectives of the business (Nasir, 2015).
Outsourcing
Another strategy would be outsourcing some of the company distribution programs. The process is targeted at ensuring a healthy business relationship where each party will benefit.
Issue 2: Circulation revenue is down
Revenues are a critical part of the company proceeds. The company is likely to collapse without proper or sufficient sales. In this case, in an attempt to curb the decreasing circulation revenues, the following is a set-out goal and strategies that would help facilitate revenue improvement.
Goal. Increase circulation revenues by 40% every quarter starting June 2017.
Strategies. The following are strategies that can be employed to ensure that the company circulation revenues are improved based on the proposed goals.
Embracing a targeted marketing
The strategy involves ensuring that different customer groups profits uniquely from reading the content of the Los Angeles Tribune magazine. The company distributors will ensure that they upheld direct communication to the buyers as a way of reminding or informing them appropriately with regard to critical and beneficial details that the magazine presents (Nasir, 2015). The aim is to increase interest and bring more customers to make purchases.
Redesigning the product
In an attempt to ensure that customer needs are met, there is need to redesign the product and help boost its value proposition. This will include changing some details of the paper to a booklet and providing an e-magazine to cover a wide range of consumers.
Developing new products
The products offered by the company will not only entail news but also informative content about health, sports, and lifestyle to ensure that the product is well appreciated and remains competitive on the market.
Creating new channels
The current market condition and the existing situation of the company require the need to develop distributors that can reach non-tradition markets (London & Mone, 2012). This is achievable through the creation of new channels of distribution that includes e-commerce programs such as creating the company website where customers can access the magazine and advertisers register (Nasir, 2015). In this way, it is possible to increase market share and reduce the costs that consumers go through when purchasing the company magazine.
Issue 3: The Current Number of Employees Cannot Continue To Be Supported If Revenues Continue To Shrink
Employees are key to ensuring the success of the company. Their skills and competitiveness are mandatory to ensure that the company succeeds. In this way, to ensure that the company supports a competitive number of employees, the following goals and strategies will be embraced.
Goal. Sustain a competitive team of employees that can help improve the company objectives.
Strategies. The strategies necessary to manage a competitive team for the company include the following;
Proper calculation of operational costs
Operational costs determine the resulting profitability of the company. To ensure that there is a limited loss or misuse of funds, the firm will put in place appropriate measures to help calculate costs to place them at the most minimal level and increase profitability. Common costs, in this case, include material costs, labor costs and overhead costs (Nasir, 2015). The aim is to cap these costs at a competitive level.
Embracing a different pricing system for employees
Employees will be categorized into different classes. There will be part-time and permanent ones who will have different wages depending on their services. Embracing a part-time system will help the company avoid unnecessary expenditures especially when the market is low (London & Mone, 2012). At the same time, the system is critical in ensuring that there are sufficient revenues to support the staffs.
 
References
London, M., & Mone, E. (2012). Leadership for today and the future. (2nd. Ed.). [Electronic version]. Retrieved from https://content.ashford.edu/
Nasir, S. (2015). Customer relationship management strategies in the digital era. Hersey, PA: Business Science Reference, an imprint IGI Global.
 
 
 
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