Health Research Paper
The center for disease control and prevention has been closely looking intoobesity, an illness that has been affecting a high number of people in the country. It is because of this that it has devised a concrete hypothesis that explains the reasons why the disease has been adamant. Obesity is caused by having too much fat in the body rather than that which is recommended. According to Guh, et al.(2013), overweight is the case of having too much weight which is as a result of excess fat, muscles or even amount of water in the body. The excess occurrence of any of the two is dangerous for human health since it is over and above the right human body weight. Since obesity is a critical ailment, people need to be educated about its dangers so that can have the right information and ways of avoiding the disease.
Obesity is caused by consumption of too many foods that contains fat and overeating. According to Facep (n.d.), too much fat content consumption makes the body overweight to an extent where such weight can no longer be controlled, therefore causing obesity. Continuous overeating is also a reason that makes one obese due to the weight gained. Obesity can also be caused by consuming small amounts of food that have a high number of calories. The disease is also caused by genetics. Obesity, which results from genetic makeup is usually brought by hormones which regulate body fat (Moleres, et al., 2013).
According to the World Health Organization (2016), the rate of obesity has doubled since the year 1980. The number of adults who were overweight in 2014 was about 1.9 billion, with about half of them being obese. The statistics indicate an alarming rate of obesity occurrence because it shows that most adults were not taking care of themselves. People are now eating without putting into account the dangers associated with sugary and fatty foods. In the same year, the statistics also indicated that about 41 million children under the age of 5 were either obese or overweight (WHO, 2016). Statistics have also revealed that most of the world’s populations live in countries where people have died because of issues related to obesity, which has led to some food being regarded silent killers (James, 2008).
With food being regarded as a silent killer, the Center for Disease Control and Prevention came up with a campaign aimed at educating people of the dangers they expose themselves to when they do not consider what they take (Wakefield, et al., 2010). The number of obese and overweight people is high and has instilled fear among people that they are no longer concerned with their eating habits anymore. It has also been identified that obesity is not selective, everybody from children to adults whether male or female, are prone to the disease. The consequences of obesity are adverse and can lead to other chronic conditions like high blood pressure (Wakefield, et al., 2010).
The center will use television to spread information regarding the disease. Before this campaign, the center will have identified its target audience to ensure that information on obesity been properly communicated (Rice& Atkin, 2012). Additionally, having taken into account that the disease can affect anyone, the center will ensure that it has selected the right times for airing the information. It is important to identify when the target audience is available so that CDC can inform on the dangers and effects for not embracing a healthy lifestyle (Wang, et al., 2008). It is important to apply ethics when passing the information so that it does not seem to be targeting a particular person or group. The credibility of the source of information is also required so that people can be able to believe and possibly be able to change their dietary habits as recommended in the advertisements (Wakefield, et al., 2010).
Parents and children often do not watch television at the same time. Therefore, the advertisements can be segmented into different categories that can fit both the children and adult consumption (Bertot, et al., 2010). Most of the children watch the television when they are watching their favorite cartoon programs. Therefore, to capture the attention of the kids, the advertisement needs to be in a context that the kids will relate and understand quickly (Bertot, et al., 2010). Most of the kids have been significantly affected by this disease, and therefore the center needs to provide an advertisement that relates to their favorite programs so that the children can give their full concentration (Bertot, et al., 2010). Identifying the right programs for kids and the manner in which one can integrate the lessons on healthy dietary habits goes a long way in helping the kids watch what they eat (Bertot, et al., 2010).
Maslow’s Hierarchy of Needs
Adopting the Maslow’s hierarchy of needs in the television advertisement can also play a significant role in demonstrating how the physiological needs of individuals are affected (Matuska& Christiansen, 2008). Using the hierarchy of requirements will enable the people to identify the health hazards that they expose themselves in the event they are unable to control what they feed on. For instance, some of the basics needs as identified in the hierarchy of requirements are good health and nutritious food (Mechanick et al., 2013). Therefore, if one does not meet the necessary requirements guarantees that they will not be in a position to enjoys the rest of the needs (Matuska, & Christiansen, 2008). Obesity can also lead to deprivation of the social needs. For example, when one is obese, they are not able to move around as they had been used to before (Puhl & Heuer, 2009).
The concept of self-esteem is located at a higher level, therefore, reflecting the significance it plays in an individual’s life. Maslow suggests that there are two types of needs of self-esteem, with one of them being the mastery or competence towards a task (Mechanick et al., 2013). The second category originates from how one has been recognized by people in the society. People are created in such a manner that they deserve some form of respect from other people, but it all stems from how much self-respect they have for themselves (Mechanick et al., 2013). When these needs are met, an individual feels valuable and is confident in what they do. In the same manner, when these requirements are denied, the person in question feels helpless and inferior and affects their levels of competency (Mechanick et al., 2013). Obesity causes low self-esteem because it denies some of these needs.
Specifically, if a child is obese, chances of adopting emotional challenges and carrying the same into their adulthood is high (Puhl & Heuer, 2009). Some of the factors that contribute to diminished self-esteem among obese people include teasing concerning their weight, internalized social standards, and rejection by their peers (Puhl & Heuer, 2009). Also, self-esteem has been identified to have some influence regarding health and behavior including goal direction, social adjustment, anxiety, and direction of an individual’s goal (Puhl & Heuer, 2009). Equally important, self-esteem among obese people have been associated with ideas of committing suicide and depression (Puhl & Heuer, 2009). People are bale to identify who they are by the feedback they get from others. Therefore, ridiculing and teasing obese people contributes to their low self-esteem.
In conclusion, the program should be able to demonstrate the best dietary habits that would ensure that a person does not become obese. The dietary habits should come from the doctors so that the public will have confidence in what they are being advised to do. It is not easy to change somebody’s eating habit, but because of the images on televisionshowing the struggles that obese people have, most individual might consider managing their eating and lifestyle culture. With food being regarded as a silent killer, the Center for Disease Control and Prevention came up with a campaign aimed at educating people of the dangers they expose themselves to when they do not consider what they take. The number of obese and overweight people is high and if it remains uncontrolled it will lead to a global health crisis and expensive health care and lifestyle costs needed to manage this ailment.
Bertot, J. C., Jaeger, P. T., Munson, S., & Glaisyer, T. (2010). Social media technology and government transparency. Computer, 43(11), 53-59.
Chen, X., Beydoun, M. A., & Wang, Y. (2008). Is sleep duration associated with childhood obesity? A systematic review and meta‐analysis. Obesity, 16(2), 265-274.
Facep, J. R. (n.d.). Obesity Symptoms, Treatment, Causes – What are other factors associated with obesity? Retrieved May 01, 2017, from http://www.medicinenet.com/obesity_weight_loss/page4.htm
Guh, D. P., Zhang, W., Bansback, N., Amarsi, Z., Birmingham, C. L., &Anis, A. H. (2009). The incidence of co-morbidities related to obesity and overweight: a systematic review and meta-analysis. BMC public health, 9(1), 88.
James, W. P. T. (2008). WHO recognition of the global obesity epidemic. International Journal of Obesity, 32, S120-S126.
Matuska, K. M., & Christiansen, C. H. (2008). A proposed model of lifestyle balance. Journal of Occupational Science, 15(1), 9-19.
Mechanick, J. I., Youdim, A., Jones, D. B., Garvey, W. T., Hurley, D. L., McMahon, M. M., …& Dixon, J. B. (2013). Clinical practice guidelines for the perioperative nutritional, metabolic, and nonsurgical support of the bariatric surgery patient—2013 update: cosponsored by American Association of Clinical Endocrinologists, the Obesity Society, and American Society for Metabolic & Bariatric Surgery. Obesity, 21(S1).
Moleres, A., Martinez, J. A., & Marti, A. (2013). Genetics of obesity. Current Obesity Reports, 2(1), 23-31.
Puhl, R. M., &Heuer, C. A. (2009). The stigma of obesity: a review and update. Obesity, 17(5), 941-964.
Rice, R. E., & Atkin, C. K. (2012). Public communication campaigns. Sage.
Wakefield, M. A., Loken, B., &Hornik, R. C. (2010). Use of mass media campaigns to change health behaviour. The Lancet, 376(9748), 1261-1271.
Wang, Y., Beydoun, M. A., Liang, L., Caballero, B., &Kumanyika, S. K. (2008). Will all Americans become overweight or obese? Estimating the progression and cost of the US obesity epidemic. Obesity, 16(10), 2323-2330.