Corporate executives and business personalities often encounter situations where they need to give a public speech. Authenticity is important since it enhances the audience’s attention and acceptance of the speech. For instance, a speech is needed when company executives are convincing different stakeholders on the significant decisions that they have made that are bound to cause business changes. In such a scenario, shareholders should be convinced that their investment is safe and that the company is set to make more profits in the future. The speaker’s authenticity is vital to in enabling him/her identify the right terms and tone needed when communicating with the audience.
The primary determinant of authenticity is non-verbal communication, which is more effective than the verbal. According to science, the audience is likely to ‘believe’ gestures, the tone of voice, and facial expressions more than the actual words being spoken. Therefore, where there is a conflict between verbal and non-verbal communication, the speaker’s authenticity is put in question. To avoid these communication flaws, the speaker should prepare beforehand and also avoid practices that would make him/her appear artificial.
An effective method of preparation involves speaker pursuing four major objectives in speech: passion, connection, openness, and listening. This method engages the mind and emotions rather than physical action. As the speaker rehearses with them in mind, he/she adopts the appropriate body gestures that show authenticity. In light of the above, mastering the four objectives of speech enables a speaker to appear real and as a result enables him/ her to connect with the audience.
Actually, the four major objectives of speech address the core mental issues that influence a human’s character and behavior. By rehearsing them, one is able to unite the body’s action with the mental impression, which allows an unconscious control of the body to match with the speech. In addition, they allow the speaker to engage the most important faculties of the audience and to achieve a deeper connection with their emotions and thoughts. As a result, the audience relates with the speaker and mentally accept the speech as authentic. While authenticity is developed solely by the speaker’s internal effort, are there factors related to the audience that influences it?