- Read Case 03: Whole Foods Market in 2014: Vision, Core Values, and Strategy (pages CA11 – CA39)
- Complete a short Written Case Analysis (2 pages,
- Identify all the pertinent issues pertaining to unique marketing and positioning strategy.
- Perform an analysis and evaluation highlighting why that gives Whole Foods a competitive advantage compared to other grocery store chains.
- Propose an action plan or set of recommendations based on that competitive advantage.
NoteThis assignment asks you to review a volume of research, critically evaluate that information, and succinctly summarize that analysis. You are not required to do additional research for this project. For additional assistance, review the Guide to Case Analysis reading introduced in unit 3.