This week we’re going to get inside the head of a customer (meaning all of you and me and everyone else), because this is what marketers need to do to get their message heard and to drive customers to do what they want.  To do this, respond to the following questions:

  • In marketing, the customer has to come first . . . you can’t market to a potential customer unless you understand their wants, needs, desires, state of mind, interest, incomes and so much more.  Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?
  • Indicate which of the following factors would most influence your decision, and then explain how a marketer could use this information to better market this new car to you:
    1. Price
    2. Color
    3. Style
    4. Status