Student’s Names
Leadership Communication
Part 1: Scoring Table
Scoring Table

Score Capability area
3 Ethos/Image
2 Audience analysis and strategy
4 Social media and other written communication
2 Oral communication
4 Visual communication
5 EI: Dealing with own feelings
3 EI: Dealing with others
3 Cultural communication competence
4 Group and team communication and dynamics
4 Organizational communication
4 Internal communication
2 External communication

Major Communication Strength
My main communication strength is my listening ability. For effective communication, a person must be an attentive listener. I am usually able to quietly listen to my colleagues as they speak without unnecessarily interjecting. This ability helps me to understand their opinions before I start talking. Additionally, it enables me to provide concrete and thoroughly reviewed views since I always have a full knowledge of their perspectives.
I am also highly gifted in visual communication. In this method, I usually use images and symbols to illustrate various information to my colleagues. The use of images complements my oral and written presentations and enables my audiences to understand what I am saying easily.
Major Communication Weaknesses
Usually, I become nervous and forget what I want to say when addressing many people. This communication weakness has made me a poor public speaker. Further, since English is my second language, I face a challenge of correctly pronouncing some words, which aggravates my communication problem. Currently, I am practicing to speak to many people by presenting my reports, in English, to my colleagues.
Besides being a poor public speaker, I also have challenges in audience analysis and strategy and external communication. I am normally unable to correctly classify my audience so that I can identify the context of communication and most effective medium. In external communication, I always have a problem in developing the external communication strategy, managing corporate image, and analyzing external stakeholders. These issues, in turn, make me unable to create appropriately targeted messages for all external stakeholders.
Part 2: Leadership Communication Goals

  1. Communication leadership role that I would like to play in the future.

In future, I would like to be a manager, a position where I will have the opportunity to communicate with most of my colleagues in various organizational duties. Mainly, I will prefer to have the communication leadership role of giving speeches for my department’s performance. In this position, I will also have the task of speaking to my juniors about their accomplishments.

  1. Short-term and long-term leadership communication improvement goals.

In the short term, my main communication goal is enhancing my confidence when speaking to a large audience. Usually, I get nervous when talking to a big group and forget some of the issues that I want to say. Therefore, if I become courageous enough to speak to many people, I will be able to express all my views. In the long term, I want to increase my ability to organize ideas and become fluent in my oral communication. This skill will help my audiences to understand the issues I am discussing much easier. Furthermore, proper organization of ideas will make my speeches coherent. Additionally, I will aim at improving on my audience analysis, and develop an external communication strategy. These skills will assist me to identify the appropriate content that I should speak to my audience and how I should present myself.

  1. Skills that I aim to work on.

An improvement of my communication skills will enhance my cooperation with my colleagues in most of our common tasks. Additionally, it will make my oral reports coherent. The communications skills that I am at improving are confidence, audience analysis, and developing an external communication strategy.
Currently, my lack of confidence is my primary communication weakness. This challenge has made it impossible for me to give public speeches. To overcome this problem, I will continually practice speaking to a large audience by making presentations to my classmates. These tasks will progressively enhance my confidence, which will, in turn, enable me to become a confident public speaker.
One major communication problem that I aim to correct is audience analysis. I am usually unable to correctly profile my audience and develop the most suitable communication method. A person should be able to categorize his/her content and select most appropriate words for his/her audience depending on the latters’ age, culture, or gender. Therefore, this communication challenge has made me unable to relay information to most of my audiences effectively.
Finally, I will develop the external communication strategy so that I can enhance my corporate image and analyze my external stakeholders. Currently, I am unable to properly present myself to most of my audiences due to my inability to know when to use formal or informal language and to identify what I should wear, official or unofficial clothes, in different events. Consequently, I at times have a bad corporate image due to my wrong communication or presentation caused my inability to judge the external stakeholders that I may be meeting properly.

  1. Barriers that I anticipate to overcome to reach my improvement goals.

To become a good speaker, I must be willing to overcome many challenges. The primary barrier that I may face is in finding a mentor who will encourage and train me on how to become a good speaker. Given that I already have a problem in expressing myself due to my inability to pronounce some words, I will also have serious communication barriers.

  1. Length of time needed for me to achieve my goals.

Since I will be diligent in following my training program, I will achieve my short-term goal of becoming confident speaker in three months. To accomplish this goal, I will have a thirty-minute practicing session on every afternoon. My long-term goal will take eight months. To improve on my speeches, I will usually orally present my scripts to my friends who will, in turn, assess their clarity. Audience analysis and developing external communication strategy will take a long time since I will have to be exposed to different environments where I will interact with diverse individuals. The communication guidance that I will receive from my mentor and the practice that I will have by speaking to strangers will make me learn how to present myself and the appropriate content to communicate to different audiences.

  1. Assessment of my success.

I will use an external assessment score chart to evaluate my performance. I will simply distribute questionnaires with an assessment score chart to my friends, who will then indicate my performance. I will also examine my performance by having a review of my willingness to participate in public speaking.

  1. Source of my feedback

The primary source of my feedback will be from my mentor and colleagues. My mentor will give me a review of my performance. My colleagues will also provide me with feedback on my performance using an external assessment score chart. Further, I will get feedback from myself by conducting a self-assessment of my willingness to communicate to the public and the effectiveness of my communication.
Part 3: Development of a Plan to Achieve my Goals

Improvement goal Action steps to achieve goal Deadline Method to measure success.
Confidence Making a thirty-minute class presentation daily. 3 months I will use an externals assessment score chart taken by my colleagues.
I will also conduct a self-assessment that will evaluate my willingness to participate in public speaking.
Organization of ideas I will always make an oral representation of written reports weekly to my colleagues so that the latter can evaluate my skills.
I will always make a weekly visit to a business forum where I will try to have an audience analysis of the individuals that I will find in these events and speak to at least two strangers.
8 months My colleagues will provide me with feedback on the quality of the oral presentation of my reports. This information will help me to evaluate my performance. They will typically give me this feedback using an external analysis score chart.
My mentor will also inform me of about my ability to perform audience analysis and to develop an external communication strategy.

Beebe, S., & Mottet, T. (2012). Business & professional communication: Principles and skills for leadership (2nd ed.). London, UK: Pearson.