Read the Case Study (2-1) on Disney. Answer questions 1, 2 ,3 and 4.

Please read evaluation criteria ( below) and requirements for ALL assignments in this course ( in module 1).
In your introduction and conclusion you must reflect relevant theoretical concepts. What should be in your introduction and conclusion?
You should ALWAYS think about relevant theoretical concepts that you are learning when working on the assignment. Please keep in mind that your assignments are supposed not to be about some companies but about an application of an important theory/concepts to a real life case. We use companies  ONLY as an example to apply the theory to business practices. Please consider the following example.
Assignment 2 is not about Disney per se. It is supposed to be about the importance of understanding  cultural factors (uncontrollable element!) when doing business abroad.
A possible Introduction.
The analysis will demonstrate the importance of recognizing cultural differences and the need for adaptation when doing business abroad in the different business environment;  the analysis will be done using Disney and its ethnocentric approach and  it is supposed to reveal how it  contributed to the company problems with the EuroDisney location.  
This way you will clearly show which theory is going to be the theoretical foundation for your paper and which concepts you will discuss in the paper.
Guidelines:  Use fonts 11-12 (times new roman, Arial), spacing 1.5, write  four- five pages. Your list of references should include no less than 5 – 6 sources other than the textbook.  It is always good to reference the company website and use external sources like business media and marketing journals. Substantiate your conclusions using facts and data. Make it clear when you are using facts, data and other information from the textbook (or other sources).
Check the course schedule see the due date for this assignment.
Guidelines: do not write more than four pages. Your list of references should include no less than 4 – 5 sources other than the textbook.  It is always good to reference the company website and use external sources like business media and marketing journals. Substantiate your conclusions using facts and data. Make it clear when you are using facts, data and other information from the textbook (or other sources). For referencing, use APA style. When using tables and graphs, provide your comments. Don’t forget to proofread before submitting.
Case Study: A typical case study is a written narrative of some real life event, situation, or experience centered in a problem or issue faced by a person, group of persons, organization, community, or even an entire society. Case studies actively engage students in the learning process as they analyze cases and develop solutions to the problems posed in cases. Case studies are used in a wide variety of disciplines. While their usage is most prominent in business schools, they are also used in teacher education, faculty development, social work, political science, economics, public administration, medicine, nursing, and engineering programs. Because case studies are written in such a way that they are incomplete, there is always some uncertainty about what happened and why. As a result, cases are open to multiple interpretations, allowing students to use acquired concepts and frameworks to “fill in the blanks” so to speak. Case studies, therefore, provide an excellent vehicle for illustrating conceptual issues, refining knowledge, and developing skills by using them to “read” the case. Most importantly, case studies help students learn how to relate knowledge to action as they see how different “readings” of a case entail different solutions to the problems posed in that case. Case studies can, therefore, empower students by giving them the ability to deal with problems which they could face, not in a naive fashion, but in a more informed manner. The central purpose of preparing cases is to improve your ability to identify and isolate major problems and to offer practical solutions for an organization in a particular situation. Put another way, the purpose is to improve the analyst’s skill in offering penetrating insights into marketing problems
Click here to read more on case studies.
Evaluation: Normally, it will take me 1-2 weeks to grade your work. I will be using the following rubric: 1) timeliness – 1 point; 2) format and style – 1 point; 3) additional sources – 2 points; 4) theoretical concepts used (you have to demonstrate that you have gained new knowledge from the textbook; citing relevant pages is compulsory) – 2 points; 5) logical, coherent answers reflecting your understanding – 4 points. Maximal amount of points – 10.
Submission:
Under the Title enter your full name and the title (or number) of the assignment (for example, <Joe_Smith_Assignment_2>).
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Please read the SUNY Empire State College statement on Academic Integrity before submitting any work for this course. Be sure to cite any and all sources correctly so that your academic integrity is not called into question.