With increased globalization and the emergence of new and diverse forms of trade, it is important for businesses to undertake a market gap analysis to identify new opportunities. A market gap analysis is a systemic research that aims at uncovering sales opportunities in areas where the market demand is more than supply (Armstrong and Kotler 28). This paper will focus on the market gap analysis in the education sector and more specifically on that of students with disabilities. Due to the increase in life expectancy and improvement in medication, there has been an increase in the number of old adults, some with disabilities, who are studying various post-graduate degrees to sharpen their skills. Additionally, advancement in the healthcare sector enables many individuals to recover from various catastrophic diseases, some that leave them as handicaps. Consequently, there is a great need to offer educational services to disabled people to ensure they have similar opportunities as those with no physical challenges.
Students with disabilities always have numerous problems that prevent them from attaining their full potential. These problems include a lack of appropriate infrastructure such as lifts and ramps to ease their movement in buildings and lack of sports equipment to enable them to engage in games. Additionally, some are unable to read ordinary texts, hear instructions, talk and express their opinions, and find public vehicles that have ramps or enough space to carry wheelchairs. Besides that, some are unable to find specialized meals that cater for their unique nutritional needs. They are also unable to conduct their academic research using ordinary computers, use common bathrooms, or use regular shops because they lack ramps or spaces to enable their movements.
My academic institution will provide specialized educational services to students in colleges by providing solutions to their visual, transport, and sports challenges. As a result, it will be able to attract many highly qualified but disabled students to learn the courses it offers. The institution’s textbooks will be written in braille to enable visually impaired students to carry out their academic research in the library. Additionally, the use of braille language will allow students to write answers to their exam questions. All the school’s academic blocks will be marked using large prints so that visually impaired students can easily identify their classrooms. Finally, the school’s library will have computers that are designed to be used by visually challenged individuals.
All the school’s buildings will have ramps and lifts so that students who are blind can easily move in and out of them without stumbling. The school will also provide special vehicles which can carry wheelchairs, for transporting students. The institution will provide free parking spaces for disabled students to enable them conveniently access their vehicles. Finally, it will have bathrooms that are designed to cater for physically impaired individuals.
The school will use professional trainers who will teach disabled people various physical sports. Additionally, it will provide sports equipment employed in games played by disabled people. Finally, it will have a playing field to accommodate the unique needs of physically challenged individuals.
The provision of equipment to enable visually impaired students to carry out their academic tasks, the establishment of infrastructure to aid in their transportation, and the facilitation of sports for physically challenged individuals will make the school attract these people. As a result, it will be able to satisfy this market by ensuring physically challenged persons can access education despite their impairments. In turn, the institution will grow and achieve both its financial and principal goal of delivering education.
Armstrong, Gary, and Philip, Kotler. Marketing. An Introduction. 13th ed., Pearson, 2016.