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Executive Summary
Microsoft is a multinational technology corporation based in Redmond, Washington, United States. The company is involved in developing, manufacturing and providing support services for its software products, software licenses, consumer electronics…………………………….

  1. Current Situation
  2. Current Performance

Since the foundation of Microsoft by Bill Gates and Paul Allen in 1975, the company has proven to be a market leader and one of t…………………….

  1. Objectives

Microsoft Corporation lists its objectives as:

  • …………
  1. Strategies

Microsoft uses a mix of two strategies to drive its growth and operations. The first strategy is a generic strategy that is meant to in…….

  1. Do the Current Mission, Objectives, Strategies and Policies Reflect the Corporation’s International Operations, Whether Global or Domestic?

Microsoft’s international operations are present on all areas of the globe providing software and hardware products and technologies to businesses, homes and individuals. In line with its mission of empowering organizations and individuals b…….

  1. Board Members Contributions

Bill Gates has vast knowledge in computing technology and organization development and strategic management moving Microsoft from a garage ……..

  1. How long have board members served on the board?

The longest serving member of the board of directors is William (Bill) Gates. He has served the board since 1981 serving the board for 36 years. Charles …

  1. Top Management
  2. What Person or Group Constitutes Top Management?

The top management at Microsoft Corporation include the chief executive officer CEO chaired by Satya Nadella, Global Sales, Marketing and ….

  1. What Are Top Management’s Chief Characteristics?

The requirements for the top management team at Microsoft Corporation include leadership and strategy skills to lead the company on the future state of the IT industry and enabling efficient decision making using qualitative and quantitative analysis t……..

  1. Are Strategic Decisions Made Ethically in a Social Responsible Manner?

Strategic decisions at Microsoft involve the top management conducting quantitative and qualitative analysis on possible solutions and strategic de……………………

  1. Are strategic decisions made in an environment sustainable manner?

Strategic decisions at Microsoft involve ………………………….

  1. Involvement of Top Management With Lower-Level Managers and With The Board

Microsoft board of directors is independent and does not interfere with the normal operations of the company. It is made up of fully independent directors……………….

  1. Ethical Formulation of Strategic Decisions

One of the main commitments of Microsoft is ensuring that all its activities are made with the company having concern for the society. In this regard,………………………..

  1. Environmental Concern in Decision Making

One of Microsoft’s main concern is on the global use of energy in all IT related activities. On its part, the company believes that energy should be u……………a………………….

  • External Environment
  1. Natural Physical Environment: Sustainability Issues

Microsoft faces challenges that other IT companies encounter in their operations. These includes the availability of fresh water and effects of global warming. The challenges threaten the civilization of human beings (Reid, 413). Besides, being the top company…….

  1. Wind Power Projects

The company has made an agreement to purchase wind energy that is financed by its proceeds (Reid, 467). The projects are expected to help the compan……………………………

  1. Carbon natural projects

Starting from 2012, the company committed itself to ensure that its products are carbon free and achieve zero emission in its data production ……………………………….

  1. Societal Environment

Being an active firm in the i……………………
Microsoft ………………..

  1. Technological forces

Technology is key to the success of Microsoft. In fact, the current global environment is operated by Microsoft technologically since most of the variety of soft wares being used across the world are created by the company. Microsoft con…………………………..globally.

  1. Political – Legal forces

A wide range of politic…………………….

  1. Social forces

Common social factor…………………………..

  1. Task Environment

By critical examinat…………………

  1. Bargaining power of the buyers

The power of bargaining among the consumers of the IT products is critical considering the fact that most of the products are above the purchasing ability of these customers (Wang, 123).

  1. Threat of substitute services or products

Although there is limited entry of substitutes, there are cases when the IT products face competition from other external markets especially from the non – substitute economies (Förstner and Wrobel, 203). In this case, the force is low because before a new product gains market, it often takes a longer period.

  1. Bargaining power of suppliers

Suppliers are key in facilita……………..

  1. Rivalry among competitors

There are major firms in the IT………………………………..

  1. Summary of External Factors

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