Opportunities for revitalizing industry
New Markets
Brazil is rich in various tourism opportunities that it can use to attract attracts. The various new markets that Brazil tourism can tap into are architecture, ecotourism, outdoor recreation, surfing tourism as well as fashion. The natural sunny environment, as well as its mountainous mainland, gives the Brazil many tourism opportunities. Better still, the country has a long coastline that gives it various opportunities for ecotourism, outdoor recreation, surfing, and architecture (World Travel and Tourism 2015).
Brazil is known to be popular and at the forefront of the fashion industry. In particular, the country’s Samba dancers are very fashionable. In addition, the country has a huge team of designers in the footwear, leather, and clothing industry who make and design unique and modern clothing. These vibrant industries give Brazil an opportunity to be a center for fashion tourism. Generally, the lively beaches and attractive music in Brazil mostly attracts young people from 16-35 since they love the dance and the culture in the country. In addition, the country’s film and theater industry has made it a holiday destination, especially for people in art who wish to be updated with the latest trends. As a result, the fashion industry in Brazil attracts male and females alike. Among the popular designers from Brazil are Alexandre Herchcovitch, Oskar Metsavaht, and Lucas Nascimento who design both men and women clothing (Freeland, 2016).
Brazil has a rich a unique mountainous region that enables it to have a naturally beautiful architecture. Better still, Brazil’s major towns such as Sao Paulo, Rio de Janeiro, and Brasilia has many unique and beautifully designed houses, roads, and overall infrastructure. Among the most notable Brazilian architecture is Christ the Redeemer statue in Rio de Janeiro. These unique and beautiful structures are attractive sources of architecture tourism (Brasil, 2016).
Sports tourism is another tourism market that Brazil can tap. The country’s long beach, which also experiences mild and friendly breezes offer a lot of opportunities in sports tourism such as surfing. Notable beaches for surfing are JIjoca de Jericoacoara, Ubatuba, Florianopolis, and Fernando de Noronha. In addition to surfing, these beaches also give tourist opportunities to engage in various sporting activities such as deep sea diving, kite surfing, as well as windsurfing. In the mainland, individuals can engage in activities such as rafting, and extreme sports such as bungee jumping (UNEP, 2012).
Brazil ecotourism is probably the most diverse and unique in the world. The ecotourism market is one of the opportunities that the country should tap. Due to its strategic position, the country enjoys a sunny tropical climate with mild showers, which enable it to have a rich biodiversity. Among the most attractive tourism destinations that this market can offer is tourism to Tijuca forest, Alto Ribeira State and tourism park, Foz do Iguacu waterfalls, and Lencois Maranhenses national park.
Domestic, National, or Global Organizations
The World Travel and Tourism Council (WTTC) provides insights to its member state such as Brazil on ways to improve the contribution of tourism to the entire economy. WTTC seeks to link and merge the efforts of the public and private sector to foster the growth of tourism (World Travel and Tourism 2015). According to WTTC, Brazilian employees in the travel and tourism industry stand to lose their jobs if the government and the private sector fail to work together. Schubert et al. (2011, p. 377-385) argue that the increase in demand for international tourism has led to the development of small hospitality driven economies. The growing demand for international travel forces a country to ensure political stability, infrastructural growth, and increase in cultural diversity, which attracts tourists. In general, the main purpose of the council is to research and forecast on the impact of this industry in its member’s states as well as to provide recommendations on how these states can increase their level of tourism.
Visit Brazil Travel Association (VIBRATA) focuses on promoting Brazil as tourist and cultural attraction destination for the traveling public and trade unions in Europe. Through the assists of its members, VIBRATA focuses on maximizing the experience that and individual enjoys when he/ she visits Brazil. It helps its clients plan on their travel to and around Brazil by providing reliable and sufficient advice and services. It is a nonprofit Europe-based organization that focuses on promoting and upholding Brazil culture and heritage. It informs on the stability of the country political sphere as well as its efforts to contribute to global economic and environmental progress. On its online brochure, it describes Rio as one of the greatest business and tourist destination in Brazil with significant monuments such as the statue of Christ the Redeemer (World Travel and Tourism 2015).
The World Tourist Organization (UNWTO) focuses on improving the global socio-economic status of tourism while minimizing negative environmental impacts. It promotes policies that generate strategies of identifying and developing new markets, ethics of competition, and leadership in advancing tourism knowledge. UNWTO offers education and training to its members and policy makers in the drafting of ‘Global code of ethics of travel.’ It places tourism as a primary tool for sustainable development by providing technical assistance locally and globally. In addition, it also views tourism to be a mean of alleviating poverty and creating employment (Haddad, Porsse, & Rabahy, 2013, p. 173-186). It minimizes incidences of tourism malpractices. Further, it reduces travel constraints, such as accessing a visa to travel to another country. In order to attract more tourists in future, Rio should develop its ecotourism sector, which is currently attracting curious foreigners and biodiversity researchers.
Brasil. (2016). Find the perfect experience. Retrieved from
Freeland, L. (2016). 10 Brazilian fashion designers to watch. Retrieved from
Haddad, E. A., Porsse, A. A., & Rabahy, W. (2013). Domestic tourism and regional inequality in Brazil. Tourism Economics, 19(1), 173-186.a
Schubert, S. F., Brida, J. G., & Risso, W. A. (2011). The impacts of international tourism demand on economic growth of small economies dependent on tourism. Tourism Management, 32(2), 377-385.
UNEP (2012). Tourism in the green economy. Retrieved from
World Travel and Tourism. (2015). Travel & Tourism Economic Impact 2015 Brazil. Retrieved from