Due Week 4 and worth 175 points
 
In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.
 
Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
 
Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.
 

OPTION A
Tesla
General Brand Marketing
Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.
 
Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

 
 
 

OPTION B
Smoothie King
Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King.
 
We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

 
 

OPTION C
Suave
Suave® products offer great quality beauty and grooming solutions for the entire family to help you look good, smell good and feel good every day. For over 75 years, the brand has provided high-quality, value products that work as well as premium brands. In 2016, Suave® introduced new products across its diverse portfolio to bring great quality beauty to everyone.
OPTION D
 
At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.

 
The specific course learning outcomes associated with this assignment are:

  • Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.
  • Understand key concepts related to targeting customers and product positioning.
  • Use technology and information resources to research issues in marketing.
  • Write clearly and concisely about marketing using proper writing mechanics.

Save your Document as:

  • LastName_FirstFirstName_Week4_Assignment#1
  • EX: Doe_John_Week4_Assignment#1

 
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 175 Assignment 1: Positioning Statement and Motto
Criteria  
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
 
Fair
70-79% C
 
Proficient
80-89% B
 
Exemplary
90-100% A
1. Define the brand’s target customers as indicated in the provided template.
Weight: 20%
Did not submit or incompletely defined the brand’s target customers as indicated in the provided template. Insufficiently defined the brand’s target customers as indicated in the provided template. Partially defined the brand’s target customers as indicated in the provided template. Satisfactorily defined the brand’s target customers as indicated in the provided template. Thoroughly defined the brand’s target customers as indicated in the provided template.
2. Define the brand’s competitors as indicated in the provided template.
Weight: 20%
Did not submit or incompletely defined the brand’s competitors as indicated in the provided template. Insufficiently defined the brand’s competitors as indicated in the provided template. Partially defined the brand’s competitors as indicated in the provided template. Satisfactorily defined the brand’s competitors as indicated in the provided template. Thoroughly defined the brand’s competitors as indicated in the provided template.
3. Examine the brand’s USP as indicated in the provided template.
Weight: 20%
Did not submit or incompletely examined the brand’s USP as indicated in the provided template. Insufficiently examined the brand’s USP as indicated in the provided template. Partially examined the brand’s USP as indicated in the provided template. Satisfactorily examined the brand’s USP as indicated in the provided template. Thoroughly examined the brand’s USP as indicated in the provided template.
4. Develop a positioning statement and motto for the brand.
Weight: 20%
Did not submit or incompletely developed a positioning statement and motto for the brand. Insufficiently developed a positioning statement and motto for the brand. Partially developed a positioning statement and motto for the brand. Satisfactorily developed a positioning statement and motto for the brand. Thoroughly developed a positioning statement and motto for the brand.
5. Clarity, writing mechanics, and formatting requirements
Weight: 20%
More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present