The Impact of Online Advertising on Consumer Purchasing Decisions: A Study of Social Media Advertisement

1. Introduction

Research Topic

Online advertising refers to any form of marketing that is conducted using online technologies to promote an organization’s products by informing target customers on the availability and usefulness of these items. Therefore, it entails the use of websites, e-mails, text messaging, and social media platforms to deliver advertisements. Although the importance of digital marketing largely depends on the nature of the products and services, the shopping behavior of the target audience, the penetration of the internet and its increased relevance in human relations has made this adverting relevant…………
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