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Data Analysis
The survey was carried in a community with 2,480 residential homes. 5.6% of the residents, which is 139 households responded to the survey questions. The characteristics of the respondents are shown below:
Gender
Male 54.7%,      Female 45.3%
Males have a value of 1 and female’s value is 2 in the Likert Scale used in the analysis of the respondent’s answers.
Age of Interviewees
25-34, 27.3%              (1)
35-42, 27.3%               (2)
47-59, 27.3%                (3)
16-24, 9.5%                  (4)
60-60+, 8.6%              (5)
Resident
Since birth, 57%                                 (1)
More than 10 years, 33.8%                 (2)
Less than 10 years, 8.6%                    (3)
Education
Completed primary education, 56%    (1)
Never studied in lifetime, 10.3%         (2)
Secondary education, 29.5%                 (3)
University, 4.2%                                   (4)
Employment
Small scale farmers, 64%       (1)
Fulltime employees, 6.5%      (2)
Business activities, 21.6%       (3)
Unemployed, 7.9%                  (4)
The figures in brackets (1-5) represent the age of each group in the Likert Scale.
The questionnaire below was used to assess the benefits of tourism in the community.
Questionnaire

  1. Has tourism improved your community’s local economy?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1

  1. Has tourism increased the employment opportunities in your community?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1

  1. Is the exchange of cultures, which is facilitated by tourism, beneficial to the community?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1

  1. Has tourism led to the development of infrastructure that has benefited the local community?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1

  1. Does the presence of tourism increase business opportunities for the community?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1

  1. Are the trade opportunities enabled by tourism enough to sustain the local economy?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1

  1. Does tourism promote the development of education in the community?

Strongly Disagree= 5
Disagree= 4
Neutral= 3
Agree= 2
Strongly Agree= 1
Descriptive Statistics from the Survey
Table 1
Customer Satisfaction Survey Item Summary

Satisfaction Item Number of Respondents N Mean Standard Deviation (SD)
Impact on local economy 139 3.021 1.42
Impact on employment opportunities 139 3.151 1.45
Impact on exchange of cultures 139 3.143 1.41
Effects of tourism infrastructure. 139 2.964 1.40
Creation of business opportunities 139 2.892 1.35
Tourism sustenance of local economy 139 3.014 1.46
Impact on education Development 139 2.799 1.39
5-point scale: 5=strongly disagree, 4=disagree, 3= neutral, 2= agree, 1=strongly agree

Discussion
Impact on Local Economy
The number of people surveyed was 139. From the analysis on whether tourism has any impact on the local economy, most individuals were indifferent. The mean response from the survey was 3.021, which represents neutral. The standard deviation was 1.42. Therefore, some individuals believed that tourism has some significant benefits to the economy whereas others were strongly opposed to this view. The lack of many people agreeing that tourism has a positive effect on their economy may be partly explained by the seasonality of tourism and the ownership of tourism facilities. Since the interviewees were locals, they noted that they suffer a lot, and most get fired or lack business during low seasons. In conformity with the respondent’s views, Mathieson and Wall noted that some hotel and tourist facilities are closed during low seasons while others suffer significant losses (92-97). Besides the lack of work during low seasons, some respondents complained that most of the income earned from tourism is leaked back to foreign countries. Usually, export leakage occurs when foreign owners of the restaurants collect back their profits to their home country (Ardahaey 211-14). As a result, very little development is felt in the local community due to the leakage of incomes.
Impact on Employment Opportunities
From the analysis on the impact of tourism on employment opportunities, the respondents’ average mean was 3.151. The standard deviation was 1.45. Therefore, some people agreed that tourism increases employment opportunities while others were of the opinion that it did not increase. The seasonality of tourism can explain the reason for this variation in attitude. Since tourism occurs for only a few months, most of the people employed work under temporary engagement and become jobless once the season is over. Due to the seasonality of tourism employment,’ the community was indifferent on whether tourism increased employment.
Impact on Cultural Exchange
The mean of the impact of exchange of culture, due to tourism was 3.143, and the standard deviation was 1.41. The mean of 3.143 shows that, on the overall, the community was indifferent. Stitt et al. note that one disadvantage of tourism is that it may introduce unaccepted cultures into the society, such as prostitution, gambling, and increased use of drugs and alcohol (262-67). In an article by Hafstad, the increase in tourism in Iceland is also associated with an increase in prostitution in the country. Therefore, despite the positive cultural exchanges such as learning of foreign language and traditions, the community was on the overall indifferent due to the introduction of unaccepted cultures by tourism.
Tourism and Infrastructure
The mean of the impact of tourism on infrastructure was 2.964, and the standard deviation was 1.4. This mean shows that on the overall, the community believes that infrastructure developed for tourism activities has benefit to the local community. According to Jovanovic and Ivana, the infrastructure developed for tourism activities is also beneficial in facilitating the development of local communities (288-92).
Tourism and Creation of Business Opportunities
The mean of the impact of tourism in the creation of business opportunities was 2.892, and the standard deviation was 1.35. Accordingly, the overall response was that tourism increases the community’s business opportunities. Ardahaey notes that besides creating employment, tourism creates local business opportunities since drivers and temporary workers are usually hired by tourist companies and hotels (208-12). Additionally, most of the employees have more disposable incomes, which increases the local trade.
Sustenance of Local Economy
The mean of tourism on the sustenance of local economy was 3.014, and the standard deviation was 1.46. This mean indicates that the community is not confident that tourism can sustain it. Since tourism is seasonal, it cannot be relied on for in sustaining the locals throughout the entire year (Mathieson and Wall 92). Accordingly, most of the respondents were of the opinion that tourism could not sustain the local economy.
Impact on Education Development
The mean of the effect of tourism on education development was 2.799, and the standard deviation was 1.39. Therefore, most of the individuals believed that tourism has a positive impact on education development. The positive relationship between tourism and education in the community can be partly explained by the establishment of infrastructure, such as roads and bridges, which enable students to access their schools much easier. As noted by Jovanovic and Ivana, tourism leads to the development of infrastructure that benefit the local community (288-92).
 
Works Cited
Ardahey, Fateme. “Economic Impacts of Tourism Industry.” International Journal of Business Management, vol. 6, no. 8, 2011, 206-16. DOI:10.5539/ijbm.v6n8p206.
Hafstad, Vala. “Prostitution on the Rise in Iceland.” Iceland Review. Available from http://icelandreview.com/news/2017/05/11/prostitution-rise-iceland. Accessed 11 February 2018.
Jovanovic, Sonja, and Ilic, Ivana. “Infrastructure as Important Determinants of Tourism Development in the Countries of Southeast Europe.” Ecoforum, vol. 5, no. 1(8), 2016, pp 288-97.
Mathieson, Alister, and Wall, Geoffrey. Tourism: Change, Impacts, and Opportunities. Pearson Education, 2006.
Stitt, Grant, et al. “Does the Presence of Casinos Increase Crime? An Examination of Casino and Control Communities.” Crime & Delinquency, vol. 49, no.2, 2003, 253-84. DOI: 10.1177/0011128702251058.