Purpose:
This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.
Assignment 3 – the Research Design and Methodology – is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation.
You will ideally work in a group of up to 3 persons. Your respective contributions will be governed by your Team Charter, which you produced at the same time as your Topic Approval submission. Additionally, you are required to append to this report a statement indicating ‘who wrote which sections’.
This assessment builds upon your Literature Review (assessment 2) in that you are now aware of what additional data is needed to lead you to the answer to your research question(s) (as defined in Topic Approval (assessment 1). To discover the required data may require you to search for additional secondary data, and will most probably also require the collection of primary data, by applying qualitative or quantitative methods. In this assessment you will document what your team has decided as the most appropriate way forward. If you choose a quantitative approach, you will go ahead and state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. [Note that you are NOT required to actually obtain primary data]. If you choose a qualitative approach, you will go ahead and decide which method is appropriate, how you would design the questionnaire (include a few example questions), and state how you would collate and interpret your data. [Note that you are NOT required to actually obtain primary data].

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