Zartek Technology

One of the most effective methods of valuing a company is using the discounted cash flow. This method uses the expected future free cash flow and discounts to get the present value of the enterprise. Since the main objective of an investor is to make profits, he/she should buy a project that is being sold below its value (Lee & Antill, 2008). In this regard, Globus Maximus Enterprises should use the discounted cash flow of Zartek Technology’s income to determine the appropriate value of the latter. It should then purchase Zartek Technology at a price equal or less than its value. The discounted cash flows are calculated as:
DCF= CF1/(1+r) + CF2/(1+r)(1+r) + … + CFn/(1+r)(1+r)…(1+r)
CF= Cash flow
r = Discount rate (WACC) (Lee & Antill, 2008).
Calculations
Details for Zartek Technology
Prevailing interest rate is 7%

Year Amount Discounting Values Discounted Value
Initial Investment $2000 1 $ 2000.00
1 $1000 0.934579 $934.58
2 $1300 0.873439 $1,135.47
3 $1200 0.816298 $979.56
4 $1300 0.762895 $991.76
5 $1200 0.712986 $855.58
Net Value of the Company     $6,896.95

The net value for Zartek Technology is $6,896.95; therefore, it is the maximum price that Globus Maximus Enterprises should pay for the full acquisition of the former.
Place in the 4P’s of Marketing
Of the 4Ps, I think that ‘place’ is the most important because it shows the manner in which an item is sold and how it is delivered to the market. ‘Place’ in marketing fulfills the important role of ensuring a business makes a lot of sales which, in turn, enables it to make more profit (Griffin, 2015). In recognition of its importance, most entrepreneurs always ensure that their products are in displays or in specific web pages where customers can easily see them.
An analysis of the other 3 Ps, product, price, and promotion shows that a business may fail to increase its sales if it ignores the role of place in marketing. Product refers to the specific item being sold. Ideally, an item should be compelling to an extent that consumers believe they require it. In addition, should be able to meet the consumers’ specifications (Griffin, 2015). Although a commodity may be able to fulfill the customers’ expectations and be persuasive, if it is poorly placed, only a few individuals may realize of its existence. Accordingly, ‘product’ is not sufficient in enabling a business to have a lot of sales.
Price refers to the amount that customers pay for each product. Therefore, it indicates the perceived value of each commodity. Normally, ‘price’ is determined by the forces of demand and supply of items. In a competitive market, the prices of commodities are usually the same; therefore, an item cannot have a competitive advantage over an identical one based on ‘price’ (Hitt, Miller, & Colella, 2015). In such a market, where an item is placed is the main determinant of its demand. Obviously, if a commodity is displayed in an area with many buyers, more of it will be purchased than identical items that are far from them. In this regard, ‘place’ is the most important aspect of the 4 Ps.
Promotion comprises of advertising, marketing mix, and branding. Importantly, ‘promotion’ shows consumers why they need to purchase a certain product and why they should be will to pay a specific price for it. Although this information is important, only the availability of an item ensures that purchase occurs (Gary, 2016). In practice, most consumers are convinced about the quality and features of an item only when they are able to touch, see, or hold it. Therefore, the accessibility of an item, which is denoted by ‘place’ in marketing determines the success of promotions and the commodity’s demand. Consequently, of the 4 Ps, ‘place’ is the most important one.
 
References
Gary, A. (2016). Marketing: An introduction (13th ed.). Upper Saddle River, NJ: Pearson.
Griffin, R. (2015). Fundamentals of management (8th ed.). New York, NY: South-Western College Pub.
Hitt, M., Miller, C., & Colella, A. (2015). Organization behavior (4th ed.). Wiley, NJ: Wiley.
Lee, K., & Antill, N. (2008). Company valuation under IFRS: Interpreting and forecasting accounts using International Financial Reporting Standards (2nd ed.). Petersfield, England: Harriman House.